In today’s digital era, more focus has been placed on social networking advertisements than ever before, causing many to wonder if email marketing is still a viable effective option. However, the significance of email marketing for your business cannot be understated. After all, email is still the most effective way to communicate digitally, email marketing also has tools that can be used to individually target customers versus the broadness of a social media campaign. Let’s take a look at what Email Marketing really is and how it can help your business.
WHAT IS EMAIL MARKETING?
Email marketing is a form of digital advertising that’s composed of two main components:
1. An email list that customers sign up for.
2. The emails that the businesses send out for this list.
Easy, right? However, as straightforward as email marketing sounds, some believe that email marketing is an ineffective strategy due to the time necessary to build up an email list. This can be true but it depends on the current situation of your business and the data you have available also as we will see below there are many benefits to email marketing that make the collection of data worth it:
EMAIL MARKETING ALLOWS QUICK AND EASY CONTACT WITH THE CUSTOMER
The best part about advertising through Email is that it permits quick and easy contact. If there is ever a need to run a “Flash Sale” or other quick time reliant offers, it would be a monumental task to create and conduct a TV, radio, print, or web campaign in this brief time span. Email marketing enables quick and easy communication conveying the sale directly to your customers. Email marketing benefits businesses in several ways such as advising clients of shop openings/closings, special occasions, new products, etc.
EMAIL MARKETING PROVIDES A LARGER SPACE TO MARKET INFORMATION/SALES
Social media, television, radio, print, and ads can be great for conveying information, but they offer very limited space to convey your message. Email advertising, on the other hand, provides almost unlimited space that can convey your brand’s message. Emails allow you to add photos, videos, links, etc. Without raising your base costs.
EMAIL MARKETING DIRECTLY REACHES THE TARGET AUDIENCE
Like we mentioned before, some companies may brush off marketing due to its lack of immediate large-scale reach along with how much time it may take to build reach up. However, what they overlook is as these are the men and women who have engaged with your company by signing up, that email marketing targets your core audience. This might be the essential component that makes email marketing stick out from other kinds of digital advertising. Here is some of the data our proprietary KDP Technology at Kotler Digital has compiled:
- 49% of customers stated they would like to receive promotional emails.
- 49% of mails are opened on a mobile device
- Adding video to an email advertising increases click rates by 300 percent
- Personalized subject lines provide 50% higher open rate
- Average open rate for a “Welcome” email is 82 percent
- Every $1 spent on email marketing generates an average yield of $32.
- 73 percent of millennials prefer email communications from companies
- 59% of respondents state advertising emails influence their purchase decisions.
So, is Email Marketing Still relevant? Email advertising is extremely relevant in today’s market, as it is an extension of your enterprise. Branding cans enhance, provide information, and help achieve your company objectives. In fact, social media has not an engagement rate that is higher than marketing emails! Email marketing is a high impact, low cost form of advertisements. It’s projected that email marketing has a typical 3,800% ROI, which means that for each $1 spent on advertisements that is email, companies earn an average of $38 back. That can be a massive return in investment for your organization!
HOW CAN EMAIL MARKETING HELP MY COMPANY?
There are several ways that email advertising can help your business, but it all depends on what your objectives are. Depending on your targets and (therefore) the way you choose to structure your advertising emails, they can result in more site clicks, increased earnings, more brand awareness, etc. The more data you have about your customer, the more personalized and relevant email can be created to cater to their specific needs.
HOW DO I GET STARTED?
Let us help you get started today! Contact Us today and see how we can use our KDP technology to create stunning customized for each specific customer.